the future is today

People talk of e-books and song downloads as the end of words on paper and CDs but, what of fashion in this technological era? Well, the future here is film editorials where "the motion footage and the photography images are shot simultaneously". La Demimondaine was created for Flair, an Austrian fashion magazine, and it features Austrian supermodel Iris Strubegger as the centre point. Not only you get to see the 1930-50's inspiration pictures but you really get the ambiance as creative team brought into being when you see it in motion.

See the video below. Click here to visit Flair magazine.

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she-bag

Some are old and some new. Some a sigh and some a snort. But they all took their name from someone special to their creators. The Birkin and the Kelly are veterans and the ladies they took their names from marked a style in their era. The Ricky (Ralph Lauren's wife) and the Gisele (Bündchen) have been in the market for a few years already and they keep getting facelifts trying to find their place in fashion history. And the Hayden (Panettiere) and the Alexa (Chung) are the latest additions to the club —to me the first doesn't stand a chance and the second is stunning. Which one is your favourite?

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ancient mode

Every Christmas I seem to find something very special in fragrance ads. They certainly don't do their job —I never even consider buying essence of this or eau of that— but I literally can't stop looking. I love the one for L'Eau Ambrée by Prada. The first time I saw it (the same happened with the SS09 print advert) I couldn't stop thinking about the frontons of the buildings in ancient Rome and Greece. I've always loved how artists managed to sculpt every figure in such detail that the most minute pleat and wrinkle weren't missed. And the whole group in the composition had the shape of an isosceles triangle so that it would fit in the top structure. Finally, I just looked at a few collections that took inspiration from the ancient Rome and Greece —be it from the art or otherwise.
[Picture credits: Style.com, Prada]

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I would like to wish you all a very Happy Christmas with a very cheesy card that, sad as it may be, is quite close to my heart. Long live the Chrismukkah jumper. May all your stockings be filled with designer wear this holidays.

All the best from soVIPzone,

Giuls and Iñaki x

smells of tv

Ever since Stuart Vevers entered the house of Loewe in January 2008 the whole appearance and feel of the brand has evolved from the rather sloppy and unfocused Spanish brand that it once was to a more sophisticated and internationally known one. This Christmas they have launched a new perfume and advert (I believe only in Spain) which very much caught my attention. I love the photography, the colours and the model in it.
Click here to watch the Aire Loco de Loewe advert.

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keeping warm

It is an art to look good and keep yourself warm outdoors. Luckily, there are some celebrities that have their mojo working over the holidays. Such is the case of Cate Blanchett and Gwen Stefani. I already crowned Cate one of the style icons of the noughties and she keeps proving that true class and style are innate. Gwen gave a master class in layering with two of my favourite winter pieces —the cape and the trilby.
Guys are having their moments as well. David Beckham dumps his airport look of baggy jeans and beanie and swaps them for stylish sartorial coats and trench coats and flat hats. And Hayden gives Californian dudes a lesson. I love how the grandpa cardigan looks just thrown on but add the perfect cosy winter touch.
[Picture credit: JustJared]

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now and then

Just like I did with the celebrity style moments of the decade, I have looked back at the last ten years to remember what some fashion houses were like then and how they're now. Since I couldn't possibly pick every single designer and brand I selected soVIPzone's favourites and the industry's loved children —added Thakoon to the cocktail just in case Anna stops by. I also included my all-time favourite Balenciaga collections and Luella's greatest hit as well as their last collection that never went into production. I believe I have covered the essentials (Valentino during and post Garavani himself), the birth of Rodarte and YSL's change of hands from Tom to Stefano.
[Credit: Style.com]

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just one of those things

This time I will not speak ill of pre-collections. I have come to terms with the fact that is is thanks to them and cruise collections that we get a fashion kick in between seasons. They might not be creatively challenging but they are cool designs from some our favourite people. And they make you look good during the holidays or on your annual yacht tour around the Greek islands. These are soVIPzone's picks from our preferred Pre-Fall 2010 collections.

[Credit: Style.com]

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